

Cellfie is Georgia's third-largest mobile operator with 1.3M+ subscribers (~25% market share). Originally registered in 2003 as a VEON subsidiary operating under the Beeline brand since 2007, it was acquired by Georgian businessman Khvicha Makatsaria in June 2022 and rebranded to Cellfie in April 2023. Georgia's only operator to receive 5G spectrum (700/2600/3500 MHz) in August 2023, with 5G infrastructure deployed in partnership with Nokia. Became a Vodafone Group partner in December 2024.